Fashion may be fickle but personal style should be forthright and EGO professional hair straighteners, dryers and tongs are here to help. Our busy lives are fragmented in to myriad roles and these days ‘one size fits all’ styling just won’t do. We demand versatility, variety and the right to express the person we are at that moment. EGO liberates our look and lets us say ‘I am who I am’ with style. The polished exterior of each appliance embraces superb functionality and some brand new nature inspired technology that detoxes, de-frizzes and de-stresses every hair strand, leaving it healthy and sleek. EGO is about SELF expression and putting the ‘I’ in personal IDENTITY. Two irons, one tong and a dryer are the first releases in this ‘tools for life’ range that’s shaped around modern needs.









